I’m Amin Jalinous, the founder of Asr Jalinous — a creative brand built on years of experience, deep market understanding, professional production, and purposeful design.
My professional journey began with production management at one of our family’s oldest factories — an industrial group that, through brands like Resis Rad Iran and Foolad Peleh Bakhtar, has been active for years in designing and manufacturing store shelving, warehouse equipment, and both industrial and home ladders. In our factory, every family member works as an employee under my father’s guidance. Growing up in that environment taught me the value of structure, product-focused thinking, and how essential teamwork is to lasting success.

But my world wasn’t limited to physical production.
By observing customer behavior in stores, I gradually realized that the buying decision is often made before someone even touches the product — in that moment when they see it, understand it, or encounter a professional image of it on a website or shelf.
This is where I entered the world of design.